Turn Your Content and Marketing Into Measurable Business Growth
Senior-level marketing strategy and hands-on execution for growing grocery, CPG, wellness, healthcare, retail, food, and multi-location brands.
Proven Experience Across Brand, Digital, Retail and Customer Growth
Wendy combines executive-level marketing leadership with the speed, creativity, and personal attention of a boutique consultancy.
Your Brand Does Not Need More Random Marketing
Content creates attention. Strategy creates direction. Advertising and conversion systems turn attention into growth.
How I Can Help Your Brand Grow
Paid Social Growth Management
Conversion-focused Facebook, Instagram, and TikTok campaigns designed to support leads, appointments, sales, and customer acquisition.
- Campaign strategy and setup
- Audience targeting
- Retargeting
- Creative testing
- Ad-content direction
- Landing-page recommendations
- Ongoing optimization
- Monthly reporting
Brand and Content Strategy
A focused roadmap for stronger positioning, messaging, campaigns, social content, and audience growth.
- Brand and audience clarity
- Content pillars
- Messaging strategy
- Campaign concepts
- 90-day marketing calendar
- Creative direction
Retail and Omnichannel Marketing
Integrated campaigns connecting digital advertising, retail media, social, loyalty, CRM, influencer partnerships, promotions, and in-store execution.
- Omnichannel campaign planning
- Retail media strategy
- Loyalty and CRM recommendations
- Influencer and vendor activations
- Multi-location marketing
- Grand-opening and community campaigns
Short-Form Video Editing
Professional editing for Reels, TikTok, YouTube Shorts, founder videos, educational content, and paid-social creative.
- Editing and pacing
- Captions and on-screen text
- Branded visual styling
- Hooks and calls to action
- Platform-ready delivery
Consulting for brands and organizations that want smarter positioning, stronger creative, and performance-driven marketing across digital, social, paid media, influencer, AI, and omnichannel campaigns. Book a Consultation Call
Who This Is For
Support for teams that need clarity, traction, and results, including:
- Product brands (ecommerce, Amazon, retail, omnichannel)
- Service businesses (health, wellness, clinics, local and regional services)
- Organizations and nonprofits looking to grow awareness, donors, and engagement
- Startups and established companies that need strategy and execution support
What You Get
- Clarify positioning and messaging so customers understand why you win
- Increase demand and lead flow with full-funnel marketing that converts
- Improve ROI on paid media through smarter targeting, creative, and optimization
- Build a stronger brand presence on social without chasing trends
- Create campaigns that connect channels (social, paid, email, web, video, retail, in-store when relevant)
- Use AI effectively to move faster without sacrificing quality or brand voice
Services
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1) Marketing Strategy + Growth Plan
- Business goals translated into a clear marketing roadmap
- Offer, funnel, and customer journey strategy
- Channel prioritization and budget guidance
2) Brand Positioning + Messaging
- Differentiation and value proposition development
- Brand voice and key message architecture
- Website and landing page messaging direction
3) Paid Media + Performance Marketing
- Paid social and digital campaign strategy
- Testing plan: audiences, creatives, offers, landing pages
- Measurement setup guidance (KPIs, tracking, reporting)
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4) Social Media + Influencer Marketing
- Organic strategy designed for reach, trust, and conversion
- Influencer partnerships: strategy, selection, and campaigns
- Content strategy that supports business outcomes
5) AI for Marketing (Practical Implementation)
- AI workflows for content, research, ideation, and optimization
- Brand-safe prompts and SOPs for your team
- Efficiency upgrades without generic output
6) Omnichannel Campaign Support (When Relevant)
- Video strategy (including CTV/OTT direction)
- Retail media and in-store coordination (if you sell in retail)
- Integrated campaign planning across channels
About Wendy Rubiano
Wendy Rubiano is a marketing expert and strategist with 20+ years of experience spanning digital marketing, retail marketing, paid media growth, influencer marketing, and omnichannel strategy.
She combines corporate-grade strategy with creator-level execution, backed by a personal brand that has grown to 100K+ followers and generated millions of organic views across brands and campaigns.
Credentials and highlights:
- UCLA digital marketing certification
- Certified speaker and presenter
- Experience across grocery, retail, wellness, medical, nonprofits, and travel
How It Works
- Book a consultation call to diagnose goals, gaps, and opportunities
- Get a clear plan: priorities, messaging, channel strategy, and quick wins
- Choose your engagement: one-time strategy sprint or ongoing advisory
Engagement Options
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Strategy Intensive (One-Time)
1:1 ConsultationBest if you need a clear plan fast.
Typical outputs:
- Positioning and messaging recommendations
- Channel plan + campaign roadmap
- KPI targets and execution priorities
-
Ongoing Advisory
Monthly AdvisoryBest if you want continued optimization and decision support.
Typical outputs:
- Weekly or biweekly calls
- Performance review + optimization direction
- Creative and campaign feedback
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Strategy + Execution Support
Strategy and ExecutionBest if you want help implementing key pieces.
Typical outputs:
- Campaign builds and launch support
- Team guidance and SOPs
- Vendor and platform coordination
F.A.Q
What types of clients do you work with?
Product brands, service businesses, nonprofits, and teams that need measurable growth, clearer messaging, or stronger performance marketing.
Do you offer strategy only or execution too?
Both. Many clients start with a strategy intensive, then move into advisory or execution support.
Do you work with in-house teams or agencies?
Yes. You can plug in as a strategic partner to support internal teams or agency execution.
How quickly can we start?
After the consult call, you receive the next steps and a scope recommendation. Start dates depend on availability.
Ready for a clear growth plan and marketing that performs?
Book a consultation call and get a focused strategy for your next 30 to 90 days.